Soft Ink
Visual Idenity, website, UI and print
Soft Ink‘s brand’s USP was to offer ready-made, luxury stationery templates to which couples could personalise with a quick turnaround.
The brief was to create a brand that had a high-end, personal touch to reflect the variety of designs on offer. The result was a scripted type treatment paired with a deep pink and slate blue which feels friendly and polished.
Print finishes for invites varied depending on the design style but stayed true to the original brand values using quality papers and textures.
Website
Soft Ink’s website showcased all the invite options with a showcase and gallery. A bespoke enquiry form was also added.
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