PerfectDraft
Website, digital, video and print
At-home beer machine and online store.
I was brought into the PerfectDraft team to help them with their design process and brand consistency. Two things that they were struggling with.
I started by setting clear guidelines for teams to follow when briefing and then how we worked as a design team once briefed. By starting here, the brand already started to pull together a clearer identity. Once here we did a brand audit and started to weed out the parts of the brand that felt out of place.
Whilst working with PerfectDraft I was also part of the team reviewing and updating the website experience ensuring the brand application worked succinctly with the user interface decisions.
The result was a clean and simple visual idenity which was neutral enough to work alongside other brand logos but not get lost. With many brand collaborations, this factor was really important.
The approach was to create certain styles and settings which would be easily identifiable as a PerfectDraft piece of marketing but would lean into the brand world which was featured. We collaborated with brands such as Camden Town Brewery, Adams, Magic Rock Brewery and Mikkeller.
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